This Style Guide sets forth the rules for using and referring to Acucorp’s brands, trademarks, product names, and logos. These rules apply to all Acucorp organizations, distributors, independent software vendors, partners, consultants, customers, and other third parties making reference to Acucorp trade or service marks or using the Acucorp logos. Acucorp reserves the right to modify this Style Guide at its sole discretion.

Except as specifically provided by license or other agreement with Acucorp, Inc., third parties may not use any Acucorp trademark or logo for any purpose. Even when accurately describing a relationship with Acucorp or support of Acucorp’s technology, third parties should not use an Acucorp trademark or logo without prior written consent from Acucorp, Inc.

Subject to Acucorp, Inc. providing written consent for usage, this Style Guide explains the proper usage of Acucorp’s brands, trademarks, product names, and logos.

Requests for permission to use or questions relating to the proper usage of Acucorp’s trademarks, product names, and/or logos should be directed to:

Marketing Department
Acucorp, Inc.
8515 Miralani Drive
San Diego, CA 92122

Tel: (858) 689-4500
E-mail:

Usage

Note: When translating any document from English to another language the marks and notices listed in these boxes should not be translated.

In this document, when we refer to a “mark,” we mean the name or phrase, not the symbol next to it. For example, ACUCOBOL-GT is a mark, and AcuODBC is a mark. At least the first use of a mark in the text should use the appropriate ® or ™ symbol. Subsequent marks in the same story or section can drop the symbol.

Correct: AcuODBC® and AcuODBC Server
Overuse of symbol: AcuODBC® and AcuODBC® Server

At least the first use of a mark in each chapter should be used as an adjective to establish a context. By definition, a trademark or service mark is an adjective, which identifies a product or service, and is synonymous with “brand name.”

Correct: The extend® family of products is…
Wrong: extend® will fulfill all of your development needs.

When referring to the company, use Acucorp, Inc. When talking about the brand name (used as an adjective) use Acucorp®. When referring to Acucorp, Inc., the company, it is not necessary to use the ®.

Correct: Acucorp, Inc. licenses software development tools.
Wrong: Acucorp®, Inc. licenses software development tools.

Correct: Acucorp® products are the best.
Wrong: The best products are made by Acucorp®.

These marks should be used with consistent capitalization and stylization. The word “extend” should be bold and italic and must be lowercase, unless it starts a sentence. The word ACUCOBOL-GT must be uppercase.

Correct: extend®
Wrong: extend®

Correct: ACUCOBOL-GT®
Wrong: Acucobol-GT®, AcuCOBOL-GT®, ACUCOBOL®-GT

Intellectual Property Statements

The intellectual property statements should be printed in legible type and in a location for other legal notices. The following statements serve as an example of types of intellectual property statements.

Generally, a form of the trademark legend should appear in any material referencing one or more Acucorp trademarks. The specific legend to be used by a third party will depend upon the terms and conditions of the written consent provided by Acucorp, Inc. Any questions should be directed to the Acucorp Marketing Department.

Note: When translating any document from English to another language the statements listed below should not be translated.

For example:

© 1997-2007 Acucorp, Inc. All rights reserved. ACUCOBOL-GT, Acucorp, Acu4GL, AcuBench, AcuConnect, AcuODBC, AcuServer, AcuSQL, extend and “The new face of COBOL” are registered trademarks or service marks of Acucorp, Inc. “COBOL Virtual Machine”, AcuXDBC, AcuXUI, and AcuWebServices are a trademarks of Acucorp, Inc. Acu4GL is protected by U.S. patent 5,640,550, and AcuODBC is protected by U.S. patent 5,826,076. Other brand and product names are trademarks or registered trademarks of their respective holders.

Logo Reproduction

For offset printing, the Acucorp logo should be reproduced in black and Pantone 485 (red) ink. If the printing process allows for only 4-color process (CMYK), the red should be reproduced as 0% Cyan, 97% Magenta, 100% Yellow, and 0% Black. When reproduced for the web, the red should be hexadecimal color #FF0000.

To obtain an Acucorp logo, please contact Acucorp Marketing at +1 (858) 689-4500 or .

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